Newsroom
Press Inquiries: press@formswim.com
In the news
MEDIA RELEASES
28 Posts
July 21, 2022
Gustav Iden, Kristian Blummenfelt, and their coach Olav Aleksander Bu have partnered with FORM to power their swim training and performance.
Vancou...
FORM Releases New Underwater Coaching With FORM Plans
May 26, 2022
FORM Plans are here to help every swimmer achieve their swim goals by guiding swimmers through comprehensive training plans in real-time, in the wa...
FORM Appoints Tech Founders Eric Min and Ed Baker to Board
May 10, 2022
Eric Min, founder of Zwift, and Ed Baker, formerly of Facebook and Uber, join FORM’s Board to guide the next phase of growth for the swimming techn...
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
April 28, 2022
FORM Smart Swim Goggles to provide real-time metric tracking and swim training analysis to athletes competing in Sub7/Sub8 triathlon record attempt...
Professional Triathletes Organisation Announce FORM Smart Swim Goggles as Official Swim Partner of the PTO Tour
March 09, 2022
LONDON: The Professional Triathletes Organisation (PTO) today announced that it has partnered with FORM, the leader in tech-enabled swim platform, ...
FORM launches First-of-its-kind Guided Workouts
August 24, 2021
Vancouver, BC – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Wor...