In this article, Brian Johns explains the fundamentals of how to swim freestyle and explores some advanced techniques you can use to take your f...

My name is Nolan, and I’m the Digital Product Design Manager here at FORM. I’ve been designing digital experiences for our goggles and mobile a...

As 2025 wraps up, it’s been another amazing year here at FORM! We’re very proud to have launched our new PRO goggle, which delivers unparalleled le...

You’ve crossed the finish line. The taper worked, your splits were sharp, and the post-race high has finally settled. Now what? For many triathlete...

Improving in the water is about more than just training harder. All swimmers can improve their technique, but it can be hard to identify what to w...

With HeadCoach™, FORM delivers real-time feedback and post-swim analysis that rivals having the best coach in the world on the pool deck, right th...

Dive into our list of the seven coolest swim gifts of 2025 — perfect for pool junkies, open-water adventurers, and triathletes alike.

Shopping for a triathlete? We’ve done the hard part for you. From sprint to Ironman distance, we’ve rounded up nine of the best triathlon gifts of ...

Every swimmer hits a point where progress seems to stall. You’re training consistently, putting in the yards, but the times stop dropping and the w...

This summer, we welcomed Ritwik Pavan from Hardware Nation to FORM HQ to meet with Dan Eisenhardt, FORM's founder and CEO.  Hardware Nation shares ...

In 2024, Scott took on his first full Ironman in Florida, crossing the line in 13 hours and 12 minutes. Earlier this year, he added a 70.3 in Boise...

If you’ve ever noticed that your first length in your intervals is faster than your other lengths, you’re not imagining it. There are two key reaso...