Our Story
Creating FORM's game-changing swim experience
Who We Are
FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.
Our Purpose
The Evolution of Swimming
At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.
Our Process and Expertise
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Swimmers First
Created by swimmers for swimmers. We work with expert coaches and swimmers at different skill levels through every stage of development.
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Guided Workouts
Our swim workouts were written by coaches with over 30 years of experience coaching swimming at all levels—from beginners to the Olympic level.
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Stay Focused
We aren't afraid of throwing out good ideas so we can execute on great ones.
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Game-changing Innovations
We believe in doing things nobody has ever done before. That’s kind of our thing.
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Free Returns
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Free Carbon Neutral Shipping
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2-Year Warranty
Details
Risk-Free 30-Day Returns
We’re confident you’ll have a great experience with your FORM goggles. Try them in the water; if you’re not satisfied, return them within 30 days of the ship date for a no-questions-asked refund.
Free return shipping is available in the U.S. and Canada.
Free Carbon Neutral Shipping
We offer free standard shipping (2-5 business days) to the U.S. when purchasing FORM Goggles. In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.
See shipping for all countries
2-Year Warranty
The FORM goggles are built to last. Defects resulting from materials or workmanship are covered under Warranty. For more details, visit our warranty policy.
