FORM Launches FORM Racing: A New Endurance Team for 2025
FORM Racing Team Applications Now Open - Sign Up
Vancouver, BC, October 16, 2024 – FORM, the industry-leading fitness technology company pioneering real-time visual feedback, is excited to announce the launch of FORM Racing, a new endurance sports team for triathletes and swimmers. FORM Racing is now accepting applications to join the team.
FORM Racing welcomes individuals at all levels of competition, skill, age, and chosen sport. The team will consist of professional athletes and club team members who will race under the FORM name for 2025. Special edition FORM Racing kit, partner benefits, community access, team challenges, events, and support will be extended to successful applicants.
“The idea of a FORM race team has been on our minds for years,” said Dan Eisenhardt, founder and CEO at FORM. “In 2025, we’re taking a bold step forward by building a team that taps into the power of real-time data to transform athletic performance, starting with our game-changing Smart Swim Goggles.”
With hardware and software solutions for athletes of all abilities, FORM Racing members can benefit from access to leading FORM Premium features, including HeadCoach™ - FORM’s innovative in-goggle digital coaching platform, SwimStraight™ digital compass for accurate open water navigation, and guided workouts, including imported workouts from TrainingPeaks and TriDot.
Inclusive of all team benefits, team members will also be integral in providing product feedback as FORM continues to lead the way with its pioneering augmented reality technology and award-winning innovations. Applicants must be over 18 years of age to apply, and applications are now open for the next few weeks. Successful applicants will be notified by email within a week of the application period closing.
FORM Racing members can choose to use either FORM Smart Swim 1 or 2 goggles when training and racing, available for purchase from www.formswim.com and at specific multi-sport retailers.
About FORM
Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness, and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. www.formswim.com
Media Contact
William Parry
Director of Media Relations, FORM
will@formswim.com
778-985-5685
