FORM & Truemed Unlock Pre-Tax HSA/FSA Savings For Augmented Reality Swim Fitness

Transforming Swim Fitness: Save Up to 30% on FORM Smart Swim Goggles with HSA/FSA Benefits

Vancouver, BC, December 28, 2024 – FORM, the global leader in smart swim goggles, and Truemed, the payment solution for merchants at the forefront of treating and preventing chronic disease, today announced a partnership to make investments in well-being through swimming easier than ever before.

For eligible customers, the award-winning FORM Smart Swim goggles sold via formswim.com can now be purchased through pre-tax HSA & FSA accounts. Leveraging these pre-tax dollars will save qualified consumers up to 30%.

HSAs and FSAs are key parts of individual healthcare plans–often offered through employers–that allow for coverage of healthcare-related expenses. They play a critical role in incentivizing preventative care that can treat or prevent chronic conditions like obesity and diabetes. Truemed’s commitment to empowering consumers to prioritize their health by streamlining processes to invest in and save on health products and services, paired with FORM’s innovative fitness-enhancing smart swimming goggles, makes investments in personal well-being easier to manage than ever before.

“Swimming is the perfect sport when it comes to taking control of your health and fitness,” said FORM founder and CEO, Dan Eisenhardt. “Swimming delivers full body, low impact and high cardio workouts, plus being engaged and guided through our groundbreaking augmented reality goggles, we couldn’t be happier to join forces with Truemed on this initiative.”

Truemed’s seamless integration with FORM’s online store means qualified purchases are as streamlined as any other online transaction. Everything needed to qualify a purchase for HSA/FSA funds can be completed via the usual checkout process in three simple steps:

  1. At checkout, consumers select the “Pay with HSA/FSA funds” payment method to be redirected to the Truemed website.
  2. This is followed by a brief health survey. Once completed, enter an HSA/FSA card or credit/debit card to finalize the checkout process.
  3. Submitted responses will be reviewed by a licensed medical provider, and if eligibility is confirmed, a Letter of Medical Necessity (LMN) will be issued. (If a credit or debit card is used as payment, reimbursement from the HSA/FSA can be requested).

Qualified customers can start saving on FORM’s Smart Swim 2 and Smart Swim 1 goggles now at formswim.com.


About FORM
Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.

About Truemed
Truemed enables HSA/FSA spending on items that can help cure, treat, mitigate and prevent chronic disease: exercise, supplements, sleep aids, and more. HSA/FSA accounts are a $140 billion pot of funds that qualified Americans can unlock to treat and alleviate chronic conditions that many have. For more information, visit www.truemed.com.

Media Contact
William Parry
Director of Media Relations, FORM
will@formswim.com
778-985-5685